Productization as a service offering

Productization as a service offering would include a bundle of services. Here are some thoughts on what those could be.

1) Project Management - putting all of the pieces together to get your product from prototype to an actual product that customers can buy. What are those steps? 

2) Market Strategy - who are the customers and how do you reach them? But more than just the big picture analysis, a productized marketing strategy would include a complete marketing plan with specific steps. Now, there might be a level of detail left out here if marketing execution is going off to another firm, which seems likely. There are marketing firms out there already that specialize in campaign execution and management. In this case, it seems likely that the marketing plan would be higher level. 

3) Distribution - how will the product get out to customers? If it's a physical product, then we're talking about retailers. If electronic, what are the standard distribution channels, what are their costs, and how do you maximize them? Import and export laws are important here.

4) Manufacturing - if a software product relies entirely on electronic distribution channels, then maybe this isn't necessary. 

5) Support - how do you support the product? 

6) Legal and regulatory - different markets have varying legal constraints. Import and export laws and controls are an important touchpoint mentioned already. Product liability is another. What happens if your product bursts into flames?